“The supply chain is the driver of the quality equation,” Wills said, and that is why Element Designs works hard to source their materials in the U.S., as well. With worldwide disruptions occurring due to the coronavirus outbreak, Wills said his company is well-prepared to handle the crisis. Customers have reached out to Element Designs to help them with products they can no longer get on time from overseas. To stay a leader in manufacturing, Wills said Americans have to stay focused on production and innovation.