Technology has changed the way products work and look, but what is often overlooked is the technology that puts these products in front of a buying audience.

For the woodworking, cabinet, furniture, and store fixture industries, the most powerful technologies have been the ones making each aspect of the design process more efficient, straight-forward, and comprehensive. From CAD software to social media, to virtual reality, technology has simplified the communication process between designer and customer. What sort of impact does this have at each stage of a project?

Beata Klecha, founding partner and vice president of marketing for Element Designs, and Colin Reyenga, owner of Alma Sales, Inc., join us on this episode of the Element Sessions podcast to break down the technology powering every niche and process in AEC, and how specialization has created software for specific markets in construction and design.